I'M
DOUGLAS HERBERT.
LEAD UX/UI PRODUCT DESIGNER.
about me.
I’m a hybrid Lead UX/UI Product Designer with a strong foundation in UX, UI, and Interaction Design, now expanding into the exciting world of AI and Large Language Models (LLMs). Over the years, I’ve delivered impactful design solutions for top-tier companies like BCG (Boston Consulting Group), Canon, BT, Inmarsat, and Viasat, crafting intuitive digital experiences across a wide range of industries.
With more than 20 years of experience across IT, telecom, blockchain, finance, maritime, aviation, retail, and healthcare, I bring a strategic and systems-level view to design. My recent focus has been on AI powered product design, working on enterprise scale tools that integrate LLM capabilities to improve customer experience and business outcomes.
I blend deep design expertise with modern Design Thinking, ensuring every solution is grounded in user insight and business value. I’ve built and led design systems, scaled UX across product lines, and collaborated with cross functional teams in agile environments. I’m also a certified UX designer through General Assembly and a strong advocate for design ops and accessibility.
I thrive in complex problem spaces and enjoy shaping the future of products, whether it’s a high performance design system, a seamless e-commerce experience, or the next generation of AI driven tools. Always curious, always hands on, and always pushing for elegant simplicity.
SKILLS.
My knolidge level in some of the process and tools
UX Design Process
Excellent
UI Visual Design
Excellent
Interactive prototyping
Excellent
Leading UX Workshops
Excellent
User research
Excellent
Design system engineering
Excellent
Agile processes
Good
Project management
Good
Stakeholder Management
Good
Figma
Excellent
Sketch
Excellent
Optimisation
Good
Invision Studio Zeplin Figma Principle Marvel app Photoshop llustrator Indesign Dreamweaver After Effects Clicktale Contentsquare FIGJAM Eyequant Google Analytics Jira Confluence Xmind Miro HTML CSS JavaScript ActionScript PHP User Journey Mapping User Interviews Accessibility A/B Testing Agile Scrum Human Centred Design Wireframe Information architecture ProtoPie
Experience.
Oct 2024 - Current
BCG (Boston Consulting Group)- UX-CoE
Lead UX/UI Product Designer (Contract)
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Leading the design of a Generative AI chatbot for 40,000 BCG employees, enabling natural, conversational interactions to streamline tasks like ordering systems and reporting issues.
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Conducted extensive competitive analysis of tools like ChatGPT to identify best practices and tailor the chatbot experience for BCG’s needs.
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Applied Conversational UX principles to design intuitive and natural dialogue flows for seamless task completion.
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Carried out employee research using quantitative and qualitative methods to understand pain points and improve workflows.
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Collaborating closely with the API platform team, development team, and QA team to ensure a cohesive and functional implementation.
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Analysed large datasets and organisational systems to optimise how information is retrieved and presented conversationally.
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Designed the end-to-end user journey and created user-friendly interfaces aligned with BCG’s design standards.
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Delivering a solution that simplifies workflows, increases productivity, and enhances the employee experience.
Aug 2022 - Oct 2024
VIASAT + INMARSAT - Product Excellence
Lead UX/UI Product Designer (Contract)
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Responsible for multiple complex, consumer-facing ServiceNow portals in B2C, B2B, and B2B2C domains.
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Conduct workshops to understand business objectives and perform extensive research, including user research, to gain insights into end customers.
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Collaborate with internal team members, stakeholders, and external agencies to create user journeys and ensure excellent user experiences.
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Designed a comprehensive atomic design system for Inmarsat, working closely with Wongdoody to implement it across platforms such as Angular, React, VUE, and HTML.
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Validate design deliverables, oversee implementation, and provide training.
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Collaborated with external vendors on various portal developments.
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Engaged in merging the design systems of Viasat and Inmarsat following Viasat's acquisition of Inmarsat.
Jan 2022 - Aug 2022
BT - Consumer Digital
UX/UI Product Designer (Contract)
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Collaborated closely with the Product Team, UX designers, and development team in an agile environment for EE native IOS, Android app and Web projects.
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Involved with three different teams on various projects, focusing on the converged checkout and basket.
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Responsible for designing the end-to-end product structure, from low to high-fidelity designs, based on the EE design systems.
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Actively led user interviews and service design workshops to enhance the user's journey as part of work on EE native app and web projects in an agile environment.
2020 FEB - Dec 2021
Canon EMEA - Digital Ops
User Experience Designer & Optimisation Specialist (Full Time)
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Collaborate closely with Product Manager, UX Researchers, SEO experts, Data Analysts, Agile project teams, and key stakeholders from B2B and B2C sectors.
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Develop and deliver user-centered solutions within project timeframes and objectives.
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Translate customer insights into designed experiences, creating a compelling narrative around them.
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Navigate design challenges from start to finish, converting research insights into ideas, forming new features, and designing workflows to implement them.
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Sketch and prototype ideas to quickly gather initial feedback, creating both low and high-fidelity wireframes.
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Map and visualize user journeys and Information Architectures (IA).
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Plan and conduct user research and usability testing.
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Collaborate with design peers to ensure a consistent and cohesive experience for users.
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Contribute to the Design Library initiative and the implementation of the Abstract.
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Approach design pragmatically, understanding when to make trade-offs and the impact of those decisions.
Mar 2019 - Dec 2019
Canon EMEA - eCommerce.
UI/UX IxD Designer (Contract)
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Collaborated with a multi-functional team to design and update Canon's eCommerce website and app.
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Engaged with stakeholders and product owners to create inspiring product designs, contributing positively to company culture.
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conducted comprehensive UX research, including user interviews, persona creation, storyboarding, information architecture, user journey mapping, rapid prototyping, and usability testing.
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Created clickable low-fidelity prototypes for mobile and desktop usability testing.
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Developed responsive wireframes for both new and existing pages on desktop and mobile platforms, using data from Google Analytics, heat maps, and user surveys.
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Produced responsive high-fidelity clickable wireframes and collaborated with the CRO agency to set up A/B tests.
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Briefed successful A/B tests to external agencies and developers for live site implementation.
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Actively utilized Canon’s SaaS Digital Asset Management system.
Apr 2018 - Mar 2019
Koine Finance Limited - London
UI/UX Interaction Designer (contract)
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Company: Koine Finance Ltd, London-based cryptocurrency asset management company (Fintech).
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Project Type: B2B, focused on creating UX and UI interaction designs for responsive web and mobile apps.
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Collaboration: Worked with stakeholders, product owners, marketing, and product management teams.
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Responsibilities:
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Conducted research and designed a highly interactive web and iOS app.
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Liaised between the technology team, marketing, and subject matter experts to establish requirements and determine user needs.
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Defined navigation, user workflows, and layouts with a focus on usability.
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· Design Work:
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Developed wireframes, interface mock-ups, and page prototypes.
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Planned and executed usability testing, incorporating user feedback into the final product design.
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Produced international-standard graphic user interfaces for desktop browsers, iOS, and Android devices.
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Environment: Worked in an agile environment.
Jan 2017 - Feb 2018
Informatrix Solutions Ltd -London
UX/UI Designer (Freelancer)
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Informatrix Solutions Ltd / InfoHealth is a medical asset performance management company serving the NHS.
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Conducted UX research and designed UI for medical iOS, Android native apps, and web applications.
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Researched, created, and optimized complex user flows on mobile platforms.
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Developed intuitive and engaging user experiences.
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Collaborated closely with product managers and engineers.
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Designed visual mockups and prototypes from wireframes.
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Delivered final interaction designs and production-ready assets for development.
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Produced high-quality user interfaces and visual designs for iOS and Android mobile applications.
Mar 2013 - Jan 2017
Chrisadams Perfumes Group
Creative Head / UI Visual Designer
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Planning, designing, and maintaining all in-house websites and apps.
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Assigning tasks and managing a small design team.
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Outsourcing and managing development tasks.
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Supervising the web design and product development teams.
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Assisting in concept development and design approval.
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Managing pack shots and art-directing photoshoots.
Mar 2007 - Jan 2013
iKraft Limited - Ipswich UK
Freelance UX Design Consultant
Collaborated with my product development team to design and implement highly interactive, data-intensive web applications for professionals and brands. Acted as a liaison between the technology team, customers, and subject matter experts to establish requirements and determine user needs. Defined navigation, user workflows, and layouts with a focus on usability. Developed wireframes, interface mockups, and page prototypes. Planned and executed usability testing, incorporating user feedback into the final product design. Produced graphic user interfaces for desktop browsers, tablets, and mobile devices.
