Question definition and hypothesis

Competitor analysis

Stakeholder interviews

User interviews 

Survey to uncover behavioural patterns

Other research
methods such as social media research and ethnographic studies

Affinity diagram

User persona

Empathy mapping,
Journey and
Experience mapping

"As is" vs "to be" maps

User journey through product lifecycle analysis

"How Might We" question & brief

Brainstorming session

Crazy 8s

User storyboarding

MVP & Feature
Prioretisation Matrix

Card sorting and IA"to-be"

Site map

User flow diagrams

Based on research build medium-fidelity wireframes

Test Wireframes

Choose Ul elements

Build high-fidelity prototype

Usability testing 

Iterate & repeat

Documentation